According to the circular pioneers at the Ellen MacArthur Foundation, the circular economy is based on three fundamental questions:
- What if waste and pollution were never created in the first place?
- What if the economy were based on using things rather than using them up?
- What if we could not only protect but actively improve the environment?
In Denmark, we like to add a fourth: What if we designed an irresistible circular society where circularity is a clear-cut choice—both as a business model and for end consumers?
With creative and holistic design-thinking, we can make solutions that actively address these challenges. The new white paper publication, “Designing the irresistible circular society,” offers concrete solutions to make circularity an attractive alternative. AIA New York, together with the Danish General Consulate in New York City, NYCxDESIGN, and Creative Denmark would like to invite you to the launch of the new white paper.
Speakers:
Anders Lendager, CEO and Founder, Lendager Group
Tom Kennedy, Principal, Arup
Moderator:
Amanda Kaminsky, CEO and Founder, Building Product Ecosystems
General Info